Bay Area intensifies anti-trafficking efforts before Super Bowl LX

San Francisco leads regional anti-trafficking push ahead of Super Bowl LX and FIFA World Cup 2026, coordinating law enforcement and nonprofits

Bay Area intensifies anti-trafficking efforts before Super Bowl LX
Bay Area intensifies anti-trafficking efforts before Super Bowl LX

Kick-Off to Anti-Human Trafficking Month in San Francisco

SAN FRANCISCO (KGO) — The annual Kick-Off to Anti-Human Trafficking Month brought together leaders from multiple Bay Area counties.

“San Francisco will not look the other way. Instead, we will coordinate across law enforcement, social services, and community partners, not in silos – not after the fact, but in real-time,” said San Francisco Mayor Daniel Lurie.

With less than a month until Super Bowl 60 and the FIFA World Cup in June, the “San Francisco Collaborative Against Human Trafficking” began Anti-Human Trafficking Month, focusing on these large sporting events in the Bay Area.

“We are working with the NFL to provide a total of $200,000 in grant funds to help three of our Bay Area’s key anti-trafficking nonprofits to bolster their ongoing efforts,” said Zaileen Jammohamed with the Bay Area Host Committee.

Several studies, including one published in ‘The Anti-Trafficking Review,’ show little to no evidence that the Super Bowl increases sex trafficking. However, nonprofits and law enforcement say the issue needs attention regardless of big sporting events.

“Unfortunately, these victims are held captive and hostage without really any contact with the outside world, and they are placed in fear that if they say anything there will be harm to them and their families,” said San Francisco District Attorney Brooke Jenkins.

San Francisco, Santa Clara, and Marin County DAs confirmed their offices will collaborate throughout the region, highlighting that human trafficking goes beyond county borders.

“We have increased the number of prosecutors and investigators that are combating human trafficking, and we actually have briefings coming up in the next few weeks from our federal partners about what kind of criminal trends we can expect to see with the coming of the Super Bowl and FIFA,” said Santa Clara District Attorney Jeff Rosen.

Multiple Bay Area airports are training their staff to detect signs of human trafficking as more travelers are expected in the region.

“At airport environments, some of those red flags might be somebody who doesn’t seem to know where they are and seems disoriented. They are not allowed by their companion to speak to anyone in the airport like TSA or the airline counter,” said Erika Keaveney, Freedom Insight’s Executive Director.

Summary of Key Facts

Event Date Location Key Figures
Kick-Off to Anti-Human Trafficking Month January 2023 San Francisco Mayor Daniel Lurie, $200,000 grant
Super Bowl 60 February 2023 Bay Area Expected increase in travelers
FIFA World Cup June 2023 Bay Area Collaboration among DAs
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