Cumberland County’s WORTH program helps over 100 human trafficking survivors rebuild lives through court-led support and therapy
Human Trafficking in Cumberland County, N.C.
CUMBERLAND COUNTY, N.C. (WTVD) — Human trafficking is one of the fastest-growing crimes in the United States. North Carolina is among the states most affected, according to local officials and advocacy groups.
Cumberland County has reported some of the highest numbers of human trafficking cases in the state. Officials attribute this problem to its location along Interstate 95 and the presence of nearby Fort Bragg, which brings a large, transient population to the area.
Reasons for High Trafficking Rates
“Cumberland County is a hotbed for human trafficking, and there’s a number of reasons for that,” said John Webster, executive director of the Child Advocacy Center.
Webster noted that traffickers have become more sophisticated in targeting victims. They often use social media and online gaming platforms to access children and teens.
“For parents who have teens who are really active on social media or online gaming platforms, traffickers tend to find their way to these platforms,” Webster said. “They connect with teens and children pretending to be another teen or child and make inroads with them.”
Misconceptions About Victims
Local leaders say trafficking often goes unnoticed due to misconceptions about victims and how they become trapped. Cumberland County Judge Toni King stated that many people wrongly assume trafficking is voluntary.
“Most of the time, people think that human trafficking victims are in it because it’s voluntary and that they can get out whenever they want, and that is really not the case,” King said. “There’s a lot of coercion, a lot of force and many different elements that keep people from leaving.”
WORTH Program for Survivors
In response, Cumberland County launched WORTH, which stands for We Overcome Recidivism Through Healing, in 2019. The court-led program focuses on helping survivors escape trafficking and rebuild their lives through treatment and long-term support.
Participants in the program undergo a comprehensive clinical assessment conducted by licensed therapists to develop individualized mental health treatment plans, Judge King said.
“Many of these individuals have gone through emotional and physical abuse, or both,” Judge King said. “We try to address that first.”
Impact of the WORTH Program
Since its launch, WORTH has served more than 100 survivors of human trafficking, ranging in age from 14 to 57. Judge King said the program has helped participants overcome addiction, leave dangerous situations, and move toward stable, productive lives.
“We’ve seen individuals come in thinking they couldn’t escape and go on to graduate successfully,” Judge King said.
Public Awareness Efforts
Judge King and Webster encourage the public to learn more about human trafficking and how to recognize warning signs. A series of public awareness events is scheduled throughout the month, with details available on local organization websites.
| Program | Year Launched | Survivors Served | Age Range |
|---|---|---|---|
| WORTH | 2019 | 100+ | 14 to 57 |








